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Selling Magic, Not Technology 

"Magical" seems to be the best way to describe technology products in 2010. Behold Apple's iPad: And now Google, upon launching Instant Search, claims that their search tool "should feel like magic" (0:16). Should technology feel like magic? According to the Oxford American Dictionary, magic is "the power of apparently influencing the course of events …

Posted 85 months ago by

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Taking responsibility for the impact of software 

Here's Steve Jobs, from a recent email thread with Gawker's Ryan Tate: Do you create anything, or just criticize others (sic) work and belittle their motivations? This last missive from Job's is a nice rejoinder from a back-and-forth with Tate about Apple's iPad platform (and related technologies). And if you don't look too closely, you …

Posted 89 months ago by

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