Design Ethnography: a historical view

| March 15, 2011

Excerpts from an intriguing article on businesses using ethnographic research methods.


Reposted from Learning at the Library. Written by ten.

Recently I came across a helpful article that I would like to share with those of you who are interested in design education. The article was written by Timothy Waal Malefyt and it was published in the American Anthropologist 2009 111 (2): 201-210. Its entitled: Understanding the Rise of Consumer Ethnography: Branding Technomethodologies in the …